Steam Page Tips for Horror Games
Horror is one of the most streamed and clipped genres on Steam — pages here sell atmosphere first and mechanics second. Your audience decides in the first screenshot whether your game is scary, and streamers decide whether it’s clippable.
The capsule
Darkness with one readable focal point — a face, a doorway, a silhouette. Test at thumbnail size ruthlessly: horror capsules fail more than any other genre because dark art collapses into mud at 231 px.
The short description hook
Lead with the threat and the setting, not the backstory. "Hide from X in Y" beats three sentences of lore. Say whether it’s combat horror or hide-and-survive — those are different buyers.
Screenshots that convert
Brighten your captures slightly beyond in-game levels — Steam thumbnails darken everything. Include one shot of the monster or threat; pure empty-hallway sets undersell.
The mistake to avoid
Every screenshot pitch black. Players can’t buy what they can’t see, and Steam’s compression makes dark gradients band badly.
Common Steam tags for Horror Games
A starting set — cross-check against your closest comparables and keep the tags that describe what your game actually is.
Want an honest score for your page?
LaunchKit grades your Steam store page 0-100 — AI vision looks at your actual capsule and screenshots, checks your description and tags, and gives you a prioritized fix list. Paste your store URL, or grade a draft before you publish.
Grade my Steam pageOther genres
For the genre-agnostic fundamentals, start with the Steam store page checklist and the capsule size & design guide.